New headline

If you are a speaker, coach, trainer, consultant or other self-employed advice professional, and currently trade your time for money, then you are in the right place.  

facts

As the number of advice professionals entering the market increases year on year, it is becoming more and more difficult to:

  • attract clients
  • stand out in a crowded market
  • earn what you deserve

Perhaps you wonder what will happen to your income when you decide you don’t want to work any more.  Perhaps you are wondering how you are going to make a step change in your income – after all, there are only so many times you can put your rates up aren’t there? Or perhaps you really want to reach more people with your message, and don’t know how to get it out into the market.

Or, indeed, perhaps you are finding it hard to make ends meet as we go into year four of this interminably long ‘dip’ in the economy that quite frankly means that many self-employed professionals are struggling to even get the same rates for their time that they did four years ago.

goodnews

The good news is that right now there are people like you, all over the world, making small fortunes from their expertise, experience, business successes and passions. Yes, people like you.

Some who are earning 6 figures from their kitchen tables, others who have built multi-million pound businesses.  People like you who now have a much more secure business and can produce income when they want to, purely because they know how to turn their knowledge into products; information products that they can sell over and over again, 24 hours a day.

And no, it’s not a dark art. Thanks to technology, it has never been easier, quicker or cheaper to enter the world of Information Products and to build an Information Business to enhance your current business that earns you far more than traditional models ever can.  More about that in a bit….

vulnerable

To win in this current challenging and competitive marketplace you really have got to know and implement the cutting edge strategies that make you stand out from the crowd and attract all the customers you need.  Being the same as everyone else puts you on a road that you don’t want to be going down; a road that leads nowhere.

And learning from successful people whose advice is priceless will give you a shortcut to an enhanced business – a business that earns you money while you sleep (yes, that sounds corny, but it’s true!).

So if you want to join a growing band of British Information Business Owners who:

  • Are free from the chains of the time for money model
  • Know how to stand out from the crowd
  • Can attract all the customers they need
  • Have a steady flow of income that is automatically generated

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what is it

It is THE place for British Information Marketers!

It’s THE place where advice professionals who want to break the time for money trap and explode their income get all they need to do it.  To get all they need to build their information business by putting Passive Income Generators into their business, the creation of information products, the marketing of your products, the positioning of you as the Go To expert, the mindset you need to create the business of your dreams.  This is the culmination of everything that Tim and I have been doing in our lives up to this point, it’s the thing that gets us super excited, and it’s the thing we feel passionate about.

That’s why we are so excited about sharing this with you now.

benefits

Each month you will receive, in the post AND online:

1 -One volume of the NEW 12 Step By Step “Information Alchemy” Blueprint!

IPAcademy Report

  • THE Step by Step Blueprints to creating your Information Products and Growing Your Information Business
  • These volumes are everything you need to have a thriving Information Business, from knowing what you want, to crafting your story and your offer, creating your products, attracting your clients and playing a bigger game.
  • Delivered as work books, both online in the members only area & offline sent to your door so you can write in them, & refer to them again and again

 

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Blueprint

2 – Your copy of ‘The Information Product Insider’

IPAcademy NewsletterThe purpose of this meaty newsletter is to give you ideas, strategies, tools, resources and marketing techniques that you can implement straight away to impact your bottom line.

We will share examples of success and ‘News From The Front Line’ -new ways of getting big results and resources that you will find invaluable.

This newsletter is specifically designed to keep you motivated and inspired and give you ‘how to’ content that you can implement immediately. Each month we bring you member questions and examples of real business issues, ideas for content, tried and tested methods, inspiration from experts around the world who are at the cutting edge of the industry.  We essentially share with you what we are immersed in ourselves for a fraction of the cost.  And Neil Stafford, one of the top internet marketers in the country shares the nuts and bolts of the online part of information marketing with us.

3 – Your CD Expert Interview of the Month

Boite-cd-iconEach month we will bring you exclusive CD interviews with experts and highly successful entrepreneurs. Some months we will interview an expert about a particular aspect of Information marketing that will be useful for you, and other months we will interview (and quiz!) entrepreneurs who have a story to tell about their own success.

We have travelled all over the world and learned with the best of the best. We firmly believe that not only should you be in a constant state of learning, that it is VERY useful to get that learning from lots of people.  That’s why we pull together industry experts who have made their name in the UK.  Everyone has their own special area of expertise – and what better than to learn from the person with the best expertise (the Go To person, indeed, so we bring them to you each month. This month we have a specially extended interview with Christopher John Payne who made £2million from one information product and who shares his secrets to fast action.

The full transcript is included in the newsletter, for those of you who prefer to read rather than listen.

Other

FBgroupA Closed Facebook Group for ‘Information Product Academy’ Members Only

We are creating a very supportive network of like-minded people, who all want to see each other succeed. .  There is nothing like having a group of people seeing things that you don’t, giving a prospective client’s perspective, learning from each other, and to be honest, what we often see in groups is that there are plenty of opportunities to work together on projects.

A monthly Q and A webinar to get your questions answered

We like to personally support our members – we know how easy it is to lose confidence, motivation or just get stuck on something and need an answer to move on.  Each month you will have an opportunity to get that niggly thing answered that is holding you back, or the next thing you need to get going.

2 ONE-DAY Workshops

YES, included in the membership (as long as your membership is current) are TWO FREE ONE-DAY workshops.

 Vision Day Workshop

vision

Once a year, members meet up and we cement your Vision for the year ahead, making it far more likely to happen.

 

“How To Create Products That Sell Workshop”

This is a day where you spend a day immersed in the process working through your own products.

YesLet Me In

How much will this cost me?

  • Some of these volumes have sold on their own for £197
  • A day of private consulting is £1500
  • An hour of telephone coaching is £197
  • Our Extraordinary Implementation Coaching Programme is £600 per month

It will cost you a tiny fraction of those figures.

trailoffer

  • You get the “Setting Yourself up to Play a Game you Can Win” volume
  • And then another module each month for the next eleven months or until you cancel
  • You get immediate access to the last 3 months of newsletters and CDs via the membership site, so you are getting 3 months for £4.99!
  • And then a whole month of the Members Only Facebook Group, hard copy of this month’s newsletter, and the Blueprint sent to you in the post
  • And a Q and A call in the next 30 days

more

 

 

  • The complete Information Product Profits Masterclass Series worth £197 – This is a series of interviews and full transcripts from 10 of the UK top information marketers, sharing their closely-guarded secrets.

After 30 days you will be billed £49.99 (incl VAT) every month, until you cancel and you can cancel at any time (no need to jump through any hoops – you simply email us).

In fact – if you are so inclined….

You could spend £4.99, get all the business building goodies in the first month and then cancel.

To sum up:

  • It’s about you having control over your business, not the other way round
  • It’s about you creating something once and getting paid over and over again
  • It’s about you building a business that you can step away from if you want to
  • It’s about you making more difference to others (your clients, your loved ones and YOU
  • It’s about helping you to have a business that earns money whether you are there or not.

And ……

You get in and get started for just £4.99!

And we absolutely guarantee that we will do our very best in providing you with the support that you need for what is essentially less than the price of a cappuccino a day.

Right now…. 

Yes Let Me In

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emmaandtim

Before we go any further, we would like to tell you about how we came to this point and why we launched the Information Product Academy.

We are Emma Sargent and Tim Fearon, and we are probably a lot like you.

You see, 7 years ago we were working as trainers and coaches in the corporate world, earning a daily rate.  That was our only source of income.  We were lucky – we had constant work and a comfortable life, until we made a decision that changed everything.

We moved house. 100 miles away from London.

How come this changed everything – people move house all the time?  Indeed they do. It wasn’t so much the move as the way we handled the move.

ball

As far as we were concerned, we’d moved to the moon and as far as our big London corporate clients were concerned, we’d moved to Mars.  We were too busy making friends, settling the children into a new school and finding a house to buy to pay proper attention to where the money was coming from.

In short, we created our own recession.

And then it really hit home how vulnerable we were.  We had just taken on a big mortgage and huge school fees and our income was dropping dramatically.

We were already aware of the vulnerable position that we are all in when you only earn when you turn up; no income if you go on holiday, if you’re ill, your children are ill……..you know what it’s like……and that’s vulnerable enough……..but this was entirely different….

simple

And then we realized the uncomfortable truth:

Well, we didn’t so much realize it, we were told by a well-intentioned friend that “You don’t have a business”.

And yes, the horrible truth was that in spite of all the years we had been working with high profile clients, we didn’t have a business, because if we stopped working, truly we would have nothing to show for it.

The seeds were sown for change.

money_stairsWe started our quest to change our business model, traveling to the US many times to learn from the best entrepreneurs in the world……and tentatively taking steps towards a new business.

You know how it is when you learn what’s possible?  Sometimes it’s hard to take in.

Sometimes, you just don’t believe it will work for you.  Or that you can do it too.

Or you think that what you have to do is SO different from what you are already doing that you metaphorically throw out the baby with the bath water until you eventually realize that actually you only have to make a small shift.

Have you ever done that?  Forget that what you’ve learned up to that point still counts?!

I don’t mind admitting that we have.

So at this point we were tinkering around with changing a few things, learning all sorts of skills that meant that we could do all sorts of things that we shouldn’t have been doing ourselves!

recession

We repackaged what we had been offering corporates, and started a membership for small business owners.  It grew and grew and by the second year we were earning more than we had ever earned just doing corporate work, and importantly, we were making more of a difference and reaching more people than ever before too.

We continue to learn from the best, traveling to wherever is necessary.  You will find us going across the pond several times a year, continually investing in our knowledge base in this fast moving industry.

So what’s the upshot of all of this?

We now have predictable, leveraged income and are building value in our business.  We have multiple streams of income, meaning we have a much more stable business.

We even had a £45,000 day at the end of last year.

And we tell you this piece of information so that you know what’s possible with different thinking and a shift in your business model.

Even better news is that we are attracting the attention of the big players in the industry, forming joint ventures, being asked to speak at events that all contribute to exponential growth in our business.

We could never have predicted then that we would now be doing the same for TV stars and Olympic athletes!

natianYes, we are working with Natalie Lowe and Iain Waite, professional dancers from “Strictlymarkfoster Come Dancing” and with Mark Foster, 5 time Olympian, creating information businesses with them so that they can step away from the time for money business model and create a business that is much more sustainable.

It’s all very exciting.

And that’s the reason that we have started this brand new membership – so that we can share what we know about how to grow your Information Business, what needs to happen to create Information Products that sell, and how to make more difference to more people and make vastly more income in the process.

onemore

We get asked again and again, how to turn what works in the USA into what works in the UK.  We see our role as ‘translators’ – there is no getting away from the fact that our cultures are very different and you need to treat a British audience differently.

We want to give you a ‘British’ take on Information Marketing.

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The Information Product Academy Membership –
The Place for British Information Marketers


rightnow

trailoffer

  • You get the “Setting Yourself up to Play a Game you Can Win” volume
  • And then another module each month for the next eleven months or until you cancel.
  • You get immediate access to the March, April and May newsletters and CDs via the membership site, so you are getting 3 months for £4.99!
  • And then a whole month of the Members Only Facebook Group, hard copy of this month’s newsletter, and the first Blueprint sent to you in the post
  • And a Q and A call in the next 30 days

more

 

 

  • The complete Information Product Profits Masterclass Series worth £197 – This is a series of interviews and full transcripts from 10 of the UK top information marketers, sharing their closely-guarded secrets.

After 30 days you will be billed £49.99 (incl VAT) every month, until you cancel and you can cancel at any time (no need to jump through any hoops – you simply email us).

In fact – if you are so inclined….

You could spend £4.99, get all the business building goodies in the first month and then cancel.

To sum up:

  • It’s about you having control over your business, not the other way round
  • It’s about you creating something once and getting paid over and over again
  • It’s about you building a business that you can step away from if you want to
  • It’s about you making more difference to others (your clients, your loved ones and YOU
  • It’s about helping you to have a business that earns money whether you are there or not.

And ……

You get in and get started for just £4.99!

Yes Let Me In

skyrocket

  • Are you ready to share your message with more people than you could ever imagine?
  • Are you ready to make more of a difference to more people?
  • Are you ready to join the only place for British Information Marketers and meet like-minded professionals who want to stay at the cutting edge of business?

Yes Let Me In

I want to join The Information Product Academy and get all those bonuses for £4.99!

Warmest Wishes,

emmatim

Emma Sargent & Tim Fearon

“Emma, you are exceptional.  You listened to my needs; you led me step-by-step to get my thoughts on to paper; you helped me define my objectives.  And more.  You are forever positive, creative and flexible.  You challenged me regularly and turned a sticking point into a positive.  Last week’s coaching session was worth every minute of it.”
Dr. Doreen M. Miller, FRCP FFOM, Miller Health Management


“I just had the best ever one to one  coaching session with Emma Sargent. I am in the midst of creating my first virtual coaching programme and was starting to doubt my own ability and whether I was on the right track . I spent the first 10 mins doing what I can only describe as “off loading” on Emma. Everything that has been locked in my head or my computer just came tumbling out.   Emma is brilliant, in all but 30 seconds she totally “got it”  made total sense of my ramblings which made me realise I’m not going mad and that I am on the right track.   Emma really does know her stuff. She has the most wonderful, practical and insightful manner about her and she just made me feel like I was back in control of what I was doing . She made some great suggestions, pointed me in the right direction, wound me up and sent me on my way with a bucket load of confidence and feeling so much more safe and secure in the knowledge I’m doing just great!  Thank you Emma you were the boost I needed today. Looking forward to being part of your gang!”
Claire Portis, iWISHiCANiWILL


“I spent a single hour with Emma Sargent and in that time she somehow managed to helped me cut through all the confusion about my niche (which has been ongoing for 2 years) AND to get real clarity on a new business model that will make earning 6 or 7 figures this year far simpler!  Thanks Emma!  You’re a superstar. ”
Michelle Holmes, Superfly Tribe, video expert


“There is a saying that goes when the student is ready the teacher will appear and this is pretty much what happened with Emma and Tim from The Extraordinary Coaching Company. To me they are like Michel Gerber of the E-Myth fame, but with UK style and they are more fun!  As far as I am concerned the monthly membership fee is money well invested rather than money spent – I only wish I had come across them sooner.”
Catherine Daley, Catherine Daley Designs


“I have so enjoyed working with Emma and Tim and would highly recommend their membership to any business owner looking to find real and meaningful ways to grow both themselves and their business.  Definitely a 10 out of 10 for service and 11 out of 10 for customer satisfaction!”
Viv Grant, Integrity Coaching


“Tim and Emma’s membership has been a Godsend for me on numerous occasions….. Their insightful and entirely pragamatic top tips, success stories and free teleseminars and downloads have significantly improved my performance as a coach and trainer…. And helped me pitch my business better too! Their positive outlook has enabled me to adopt a refreshing and innovative approach to all areas of my professional life….. I thoroughly recommend them.”
Terry Mclean (Terrymclean Associates)


“What a revelation! My business had been on hold for 5 years, whilst I procrastinated about my future! After only one issue I have leapt forward with ideas and sprung into action.  It was like a light bulb of inspiration, and even more awesome with the coaching option.  Hope the month goes quickly for the next instalment!”
Sue Chambers, Wine Equals Friends


“Ask Tim if he remembers the Smirnoff advertising campaign…. And then check out the Smirnoff web site. I did.  ….the worlds #1 vodka invites you to be restless, to be inventive, to be extraordinary, to be able to say ‘I was there’. Emma, I don’t drink vodka but this is you in a bottle!”
Stephen Woodward, Principal, SW Risk Support


“I run my business. I don’t want it to run me. This understanding is what sets Emma and Tim apart from so many coaches and consultants – and it’s a breath of fresh air in an often stifling arena.”
Sarah Whitehead, Clever Dog Company Ltd.


“Thank you so much for your invaluable advice.  My business has been running very successfully for the last eight years and I have developed my online sales steadily over that time.  You pointed out that I was missing customers that I could attract by putting a simple promotion on my home page.  Suddenly I was captivating the interest of many more customers out there and the orders came flooding in.  My sales increased by 7% almost immediately and my website is actually talking to people!!  So simple but so effective.”
Gillian Million, Million Design Company


“I had no idea there were so many things – big and small – that I could do so easily to get my business working more efficiently and profitably.  What’s more, on a personal level Emma has really made me jump all those mental hurdles which were stopping me from moving forward, and now I feel confident and in control.”
Sandy Ruddock, The Roaring Mouse


“’I so look forward to the ‘Extraordinary’ membership pack, it always seems to arrive at just the right moment in the month when you need that extra bit of encouragement.  It gives me that wonderful glowing feeling I remember when, aged 14, my copy of the ‘Jackie’ magazine would arrive!”
Jane Kenny, Garden Designer


“’Cheers Tim, your knowledge is incredible. From just one phone conversation we have collected an assortment of super ideas which are now placing our business in a better position.  Your Newsletters and Blueprints are keeping us focused and moving forward.”
Broni McSweeney – Catch Fitness, Christchurch, NZ


“’I have already set some wheels in motion from the things I have learnt from you, and the results have been amazing – considering some of these things are just tiny details it is nothing short of amazing. Just now I spent 10 minutes on the phone to you, and you have completely opened my eyes to a massive opportunity I was missing which could potentially open a lot of doors for our business. I am learning so much!  Every time I read some of the information you send me, or listen to the audio – it is just amazing, everything has been so well thought out and it just sets me on fire. I feel very lucky to have stumbled across The Extraordinary Coaching Company. I am really excited to have the support of two very passionate people who just don’t stop when it comes to helping me (and others) make more money.”
Dave Gillard, Giggle Booth


“I just would like to say Thank You for our call today, you allowed me to SEE what I needed to do to take my business further, to “Get Over” myself holding me back with my business and allowed me to feel confident and proud of the work I do. I am going away now to concentrate on the things that matter and can’t wait for ME to be back doing what I love. Thank You again, you are truly inspiring .”
Paula Giles – The Party Plan Guru

Yes Let Me In

I want to join The Information Product Academy and get access to 1 month’s worth of content AND the bonuses immediately!